Merancang Strategi dan Program Penetapan Harga  

Oleh:

Simbolon, Rapidin

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 20 no. 215 (Aug. 2003), page 42.
Topik: penetapan harga

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.21A Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Company policy to determine the price of products and services usually refletcs the opinions of agents, demand and supply. One approach to determine the price is to eliminate production cost, sale expenses, and expected profit. The approach of price decision is oriented to demand namely break-even point analysis, demand backward pricing, and demand cost curve analysis. Another approach to price decision is to decide product cost competitiveness. Several alternatives are prices above, below and similar to competitive cost.

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