The Use of Open Group Discussion in Marketing Library Services to Young Adults  

Oleh:

Loewenthal, Del ; Day, Carole

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: British Journal of Educational Psychology vol. 67 no. 03 (Sep. 1997), page 324-338.
Topik: group agency; young adults; marketing library services; open group discussion

Ketersediaan

Perpustakaan PKPM Nomor Panggil: B13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In this study a series of three open group discussions was conducted to explore young adults' perceptions and expectations of the public library service. The results were used to inform the design of a subsequent telephone questionnaire. Whereas the findings of the open group discussion suggest that unfavourable attirudes towards library atmosphere and staff are prevalent amongst young adults, the findings of the questionnaire contradict this, the majority of respondents expressing favourable attitudes towards these aspects of public libraries. The paper discusses possible reasons for this discrepancy in the findings of the two research methods, including the effects of peer group pressure and group dynamics in the group discussions, and the effects of sampling bias and socially desirable responses in the questionnaire results. The authors suggest that the study raises the question of the validity ofthe questionnaire and group discussion methods in determining attitudes and demonstrates the need for further research and theorising into both methods.

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