Nilai Pelanggan dan Penerapannya Untuk Keputusan Bauran Pemasaran  

Oleh:

Harjati, Lily

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 22 no. 237 (Jun. 2005), page 18.
Topik: Pemasaran; keputusan bauran pemasaran; nilai pelanggan

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

It is important that every company must know the customer value. Customer value has a very close relationship with customer satisfaction. They complement each other and are also bery dependent on each other. The only company that can make decision of mixed-based marketing on customer value will achieve the goals of customer satisfaction. presently, a few companies have attempted to identify customer value, they only focus on their efforts to achieve customer satisfaction.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali