Global Competitive: Analisis Strategi dan Persaingan  

Oleh:

Arief, Muhtosim

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 22 no. 237 (Jun. 2005), page 11.
Topik: Persaingan; Global Competitive; Analisis Strategi dan Persaingan

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The growth of business and global competition has been rapid, so that companies should reanalyze their competitive strategy and apply it to prevail in the competition. There are several alternatives of strategy that can be adopted by the company, but they must conduct competitive analysis followed by market strategy implementation, marketing mixed startegy, generic strategy as well as market entry strategy.

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