Pengaruh Brand Attitude dan Brand Image Pada Brand Equity  

Oleh:

Budi, Akhmad

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 22 no. 233 (Feb. 2005), page 32.
Topik: brand; brand equity; brand image; brand attitude

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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A producer faces branding decision when a new peoduct is launced. Branding is one of the important steps in product strategy. It is due to an outstanding brand will tend to be the consumer's choice. The wide target market and promising market growth have encouraged procedures to promote their brands. Brand image, which results from amount of brand association positioning in consumer's minds, is one of many ways to increase consumer's preferences of a product. Brand attitude also function to filter what the consumers like and dislike about a product.

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