Mengangkat Citra Meredam Krisis  

Oleh:

Bangun, Nurlina

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Widya: Majalah Ilmiah vol. 19 no. 206 (Nov. 2002), page 56.
Topik: citra

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM47.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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An organization's positive image is very important for reaching its goals. The organization will have difficult to develop without a good image, There are many factors forming a positive image, such as management, performance, product quality and service, the value and quality of the relationship between the organization and its clients. An organization can probably face a crisis, A crisis can also bring a negative impact on the organization. Many factors can rise from both the inside and outside of the organization. The public relations activity of the organizatin is the key to form the positive image, to anticipate the problem and crisis and to handle the crisis. The Public Relations Officer is obliged to have the skill and effort in minimizing the crisis by determining the mission and the goal of the organization clearly, to analize the data and the information which can be organised to reach the organizations goalm to identify the problem and the opportunities, to analize the public respone, and to eventually reach the organization's goals.

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