Visual Persuasion: A Comparison of Visuals in Academic Texts and the Popular Press  

Oleh:

Miller, Thomas

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: English for Specific Purposes (Full Text) vol. 17 no. 1 (1998), page 29-46.
Fulltext: 17_01_Miller.pdf (1.45MB)

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/ESP/17 Non-tandon: tidak ada Tandon: 1

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Isi artikel

I have had the honor and pleasure of working with Ann Johns in five countries on four continents, a representative sample to speak of her wide and deep influence on English for Specific Purposes. For hundreds of ESP professionals around the world, Ann has been a model of scholarly knowledge, generosity, energy, and enthusiasm. Ann not only introduced many of us to the mysteries of ESP and discourse analysis but acted as a lifeline and window to the academic world. Long after she returned to the U.S., Ann would continue to send articles to people she had met, read their papers and make insightful suggestions for improvement, and counsel international graduate students and professors. In her lectures, conversations, and comments on papers, she would often ask, ''Where's the argument?" Those who had the pleasure of working with her began to look for the argument everywhere in academic texts including in the visuals. This paper attempts to show that visual as much as verbal elements vary according to genre. Visuals in Science and Newsweek will be analyzed using the systemic linguistic concepts of interpersonal, ideational and textual metafunctions. The relationship between the text and visual, between the gloss and the visual, and among the visuals themselves will be examined in the two genres. Visuals in academic texts are mainly arguments, following formal conventions organized for maximum persuasion and immediate access to new information. Visual elements in the popular press, however, function largely to attract the reader to the article or explain rather than prove.

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