Customer Strategy : Observations from the Trenches  

Oleh:

Rogers, Martha

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing (EBSCO) vol. 69 no. 4 (Oct. 2005), page 262-263.
Topik: customer strategy; customer relationship management; CRM

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This short article traces the evolution of customer relationship management from the perspective of an author who has written, researched, and worked in the field since the beginning of the relationship revolution in the early 1990s. Additional topics for research are suggested, especially in the area of understanding how companies can increase interprice value by managing the rate of increase in customer equity.

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