Sistem Penjadwalan Iklan Pada Acara di TVRI Surabaya Dengan Metode Round Robin  

Oleh:

Setiawan, Rudy ; Wahyudianto, Dian

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Gematika: Jurnal Manajemen Informatika vol. 4 no. 2 (Jun. 2003), page 73-79.
Topik: televisi; scheduling; advertising present; round robin; time slicing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: GG4.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

TVRI Surabaya channel has scheduled advertising presenting computerization, as scheduling is regulated nicely. Problem occurred when advertiser does not know time advertising showed - the advertising is showed or not. It makes new advertising scheduling program consequently before the program arranged to be noticed first time is in which program, when time presents, and how long advertising can be showed. Scheduling strategy uses Round Robin method will be cut by advertising based time on realization program, which called time slicing. Hence, giving the same time does advertising. Testing result shows the new system helps advertising market and production in presenting advertising process.

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