The Consumption Paradigm in Marketing  

Oleh:

Ardianto, Eka

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 5 no. 2 (May 2003), page 189-206.
Topik: consumption; consumption; paradigm; marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This article elaborate consumption paradigm in marketing. In background, this paper reviews different perspectives of consumption : economic perspective and marketing perspective. In ontology, this work describes various issues regarding consumption view. In epistemology, this article demonstrates how marketers especially researchers explore the consumption phenomena. In methodology, it offers many choices of method could be used. Finally in axiology, the article describes experimential marketing one of applied consumption paradigm in marketing, which could be an alternative choice of marketing practices.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali