Toward A New Paradigm of Marketing : Understanding Customers  

Oleh:

Rifai, Harif Amali

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 4 no. 3 (Sep. 2002), page 397-410.
Topik: PARADIGM; customer discontent; customers' preferences; sensitive to consumer; shift the marketing approach

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The rapid change of business environment as a result of technology advance is transforming choice and choice is transforming the market - place. Volatile environment and high competition demand businesses more sensitive to customer. Business with weak market orientation comes up as a result of poor understanding about customer needs and competition. Furthermore, understanding toward customer could affect marketing practice. This paper explores some relevant themes of understanding customers in this changing environment linked to some marketing approaches in winning the business competition. Companies must figure out about their customer and market where the businesses operate. Impact of customers' preferences could lead to shift the marketing approach. The article may conclude that understanding customers well not only concern with their needs, wants, and desire but also to overcome customer discontent by dialogue with customers, collaboration, provide some information, and co - designed by customers.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali