When Less is More : The Consequences of Affective Primacy for Subliminal Priming Effects  

Oleh:

Stapel, Diederik A. ; Koomen, Willem

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 31 no. 9 (Sep. 2005), page 1286-1295.
Topik: ASSIMILATION; subliminal perception; assimilation; priming; applicability; affect
Fulltext: 1286.pdf (125.53KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.23 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research investigates the consequences of the notion that one can distinguish early - evaluative (when exposure is short) and late - descriptive reactions (when exposure is long) to subliminally primed trait concepts. In three studies, it was found that the evaluative effects instigated by short exposure to primed concepts were bigger than the evaluative + descriptive effects instigated by long exposure : Less is more. Only when exposure was short, target interpretations were accompanied by evaluative inferences (Studies 1 and 3). Similarly, only when exposure was short, descriptively inapplicable trait primes affected the interpretation of an ambiguous target (Studies 2 and 3).

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