Detail Perkembangan relationship marketing dan relevansinya dalam praktik pemasaran jasa   Oleh:  Kristaung, Robert Jenis: Article from Bulletin/Magazine Dalam koleksi: Jurnal Manajemen dan Pemasaran Jasa vol. 1 no. 1 (Mar. 2005), page 35. Topik: relationship marketing; trust; service marketing; commitment Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ144 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This is a theoritical writing about the concept of relationship amrketing written by the expertists and through marketing management research. The relationship marketing theory adopted from the theory of exchange relationship, since there are imporatnt relationship among customers, supplier or distribution company for profit and the satisfcation of each party. The trust and commitment are the keys from several dimensions of relationship amrketing in developing contemporary marketing programs especially in service marketing. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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