Effects of introductions in large-scale telephone survey interviews  

Oleh:

BERGH, HUUB VAN DEN ; Steenstra, Hanneke Houtkoop

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Sociological Methods & Research (SMR) vol. 28 no. 03 (Feb. 2000), page 281-300.
Topik: Netherlands; Interview; Telephone survey

Ketersediaan

Perpustakaan PKPM Nomor Panggil: S28 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

In this article, the effect of four different introductions on response rates in large-scale telephone surveys in the Netherlands is investigated. Three standardized scripted introductions with different numbers of content elements, in addition to a fourth agenda based introduction, were distinguished. In the latter, the interviewers formulated their own introductions on the basis of a limited number of catchwords. A total of 1,831 first telephone calls by 132 interviewers were analyzed; only first calls were taken into account. In a multilevel model, the three standardized scripted introductions did not differ much with respect to response rates, appointment rates, or refusal rates. However, the agenda-based introduction induced both higher response rates and higher appointment rates and, therefore, lower refusal rates.

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