Implementation Intentions and The Theory of Planned Behavior  

Oleh:

Sheeran, Paschal ; Orbeil, Sheina ; Hodgldns, Sarah

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 23 no. 9 (1997), page 945-954.
Topik: BEHAVIOUR; planned behaviour; implementation intentions
Fulltext: 945.pdf (1.92MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study concerns the implications of Peter Gollwitzer's concept of implementation intentions for Icek Ajzen's theory of planned behaviour. Attitude, subjective norm, perceived behaviorual control, and intentions were assessed before an intervention that required subjects to make implementation intentions concerning when and where they would perform breast self - examination during the next month. Behaviour was assessed by self - report 1 month later. Results supported Gollwitzer's contention that goal intentions that have been supplemented by implementation intentions concerning where and when the behaviour is to be performed are more likely to be enacted. Evidence suggested that implementation intentions were effective because they provided a mechanism that facilitated the retrieval of intentions in memory. Implementation intentions also reduced the capacity of past behavior to predict future behaviour, suggesting that implementation intentions mimic the effect of habit in human action. Implications for applications of models of attitude - behaviour relations are outlined.

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