Effesiensi Merk dan Uji Konsep Mobil Nasional Timor  

Oleh:

Nugroho, Sahid Susilo

Jenis: Article from Bulletin/Magazine
Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. VI no. 15 (1997), page 38-55.
Topik: mobil nasional; national car; timor; indonesia; automotive industry; mark

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Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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After more than two decades, indonesia finally has a national car. Eventhough it is not a real national car in the true sense. "Timor" reflects a strategic breakthrough in automotive industry development. Enjoying a tax - free facility from the government, Timor's price is less than half the price of other cars of the same type and in the same class. The national car pheomenon has stimulated a great change in automotive industry behaviour. First, it is trying to improve production efficiency, in order to cut price. Second, other national cars are now being launched and trying to get similar tax facilities as "Timor" has. Since the existing national car is not built based on a purposive - specific research but simply by imitating KIA - Sephia best selling cars as its prototype, one very provocating questio emerges : "Can timor fulfill the needs of indonesia consumer ?" It is hoped that Timor will benefit the consumer in proportion to the so much government facilities it enjoys.

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