Detail Peta Baru dan Arah Paradigma Pemasaran Abad 21   Oleh:  Pawitra, Teddy Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. VI no. 15 (1997), page 3-11. Topik: MARKETING; new paradigm; marketing Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Entering the 21st century, marketing faces a dynamic and constantly changing environment. Changes in technology, demographics, values, and life styles all have an impact on this field. Virtually instantaneous communications have greatly increased global awareness, influencing marketing information systems, marketing communication, distribution and packaging. Since product life cycle is getting shorter, maintaining competitive advantage is difficult. This has stimulated a new orientation to marketing. This article discusses some issues of concerning new mapping and paradigm in the field of marketing. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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