Attitude Importance as A Moderator of The Relationship Between Implicit and Explicit Attitude Measures  

Oleh:

Hilton, James L. ; Karpinski, Andrew ; Steinman, Ross B.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 31 no. 7 (Jul. 2005), page 949-962.
Topik: ATTITUDE; implicit attitudes; explicit attitudes; attitude importance
Fulltext: 949.pdf (160.5KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.23 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The authors examined attitude importance as a moderator of the relationship between the Implicit Association Test (IAT) and explicit attitude measures. In Study 1 (N = 194), as ratings of attitude importance regarding the 2000 presidential election increased, the strength of the relationship between a Bush - Gore IAT and explicit attitude measures also increased. Study 2 provided a conceptual replication of these results using attitudes toward Coke and Pepsi (N = 112). In addition, across both studies, explicit attitude measures were better predictors of deliberative behaviors than IAT scores. In Study 3 (N = 77), the authors examined the role of elaboration as a mechanism by which attitude importance may moderate IAT - explicit attitude correlations. As predicted, increased elaboration resulted in stronger IAT - explicit attitude correlations. Other possible mechanisms by which attitude importance may moderate the IAT - explicit attitude relationship also are discussed.

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