Detail Strategi PT. Telkom Pasca Go International   Oleh:  Santosa, Setyanto P. Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. V no. 13 (1996), page 48-61. Topik: TELECOM; telkom market; telkom strategy; go internasional Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Changing telkom status from state - owned company (SOE) to public company was a lengthy process, during which management faced various challenges and had to overcome many obstacles, before as well as after IPO. Selling shares was the preferred option, since not only did this not increase telkom's debt burden, it also required transparency of management. To reach this goal, the first trial by fire was the program to restructure the company. Telkom was still a slow moving company, like a plodding dinosaur, it was slow in making decisions and in setting up business units, which were expected to be profit centers. Along with this restructuring management, in collaboration with the government, introduced strategic alliances with experienced companies, through joint ventures. The initial idea to establish joint venture companies in the regions, now administered under the divisions, came from the government. However, telkom thought it would be more profitable to have joint ventures of limited duration. The most important aspect of company operations is to improve professionalism within the company. The presence of experienced professionals would spur a change in the attitude of telkom employees. This was essential for a company which was changing status from a monopoly to one which had to be able to compete in a freer environment. In early 1995, the governemnt decided to sell a portion of telkom shares through a dual listing, one on the jakarta stock exchange and surabaya stock exchange and the other on the new york and london stock exchanges. The latter was most beneficial to telkom, since these two international markets are where international investors gather. These two exchanges are very selective in choosing the companies they list : only companies with good prospects and large profits can get a listing. Choosing the large cities of the world for the road show was also beneficial for international investors. The international reputation of telkom performance was confirmed when it achieved listing on the international capital market. This should convince the indonesian government to encourage the sale of shares of other indonesian SOEs in london and new york. An original share price of Rp. 2.800 was adjusted to meet market conditions, and finally set at Rp. 2.050 upon listing, closing at Rp. 2.175 at the end of first day's trading. Four months later the price reached Rp. 3.950 per share : an increase of approximately 91 percent over IPO price. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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