Towards an ethnography of the MBA classroom: a consideration of the role of interactive lecturing styles within the context of one MBA programme  

Oleh:

Northcott, J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: English for Specific Purposes (Full Text) vol. 20 no. 1 (2001), page 15-38.
Topik: Ethnography; Business English; Academic lectures; MBA; Interactive lectures
Fulltext: 20_01_Northcott.pdf (164.76KB)

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/ESP/20 Non-tandon: tidak ada Tandon: 1

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Isi artikel

The need for MBA programmes to prepare managers for international business requires an international, interactive learning environment. This article considers the role of interactive lecturing styles within the context of the Edinburgh University MBA programme. A broad ethnographic perspective is adopted in order to provide 'thick' description of the learning context. Illustrations are taken from five different MBA classes of which three are core courses: Marketing, Economics and Statistics. The other two examples are from the second term options: Financial Institutions and Management of Technology. The examples show a variety of ways of including student oral participation within the lecture framework. Implications of this and future investigations of the MBA classroom for both EAP/ESP professionals and subject lecturers are considered.

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