The fly's perspective: discourse in the daily routine of a business manager  

Oleh:

Louhiala-Salminen, Leena

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: English for Specific Purposes (Full Text) vol. 21 no. 3 (2002), page 211-232.
Fulltext: 21_03_Louhiala-Salminen.pdf (179.4KB)

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/ESP/21 Non-tandon: tidak ada Tandon: 1

Lihat Detail Induk

Isi artikel

This paper is a report of an observation study of a Business Manager's discourse activities. A Finnish Business Manager who works in a multinational corporation was observed for one day. Most of the discourse activities during the day were tape-recorded, and copies were taken of the written materials. The data were suzpplemented with interviews. The goals of the study were two-fold: firstly, to find some of the salient features that characterize discourse activities in a multinational corporation and secondly, to test the applicability of the data collection method for a larger research project. The article describes the communication environment, shows the flow and nature of the activities, and discusses some examples of the discourse. The salient features that emerged include: the 'native corporate language' status of English (i.e. English used as the corporation's first language in various types of national and international contacts), intertextuality, parallel and mixed use of spoken and written language, and the decisive role of e-mail as a communication medium. The concepts of literacy [as understood by e.g. Barton, D., & Hamilton, M. (1998). Localliteracies. London: Routledge] and discourse community [Swales, J. (1990). Genre analysis. Cambridge: Cambridge University Press] were used in the analysis of the discourse.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali