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The Relationships Among Different Performance Measures in Indonesian Retail Context
Oleh:
Soehadi, Agus W.
Jenis:
Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi:
International Journal of Business vol. 4 no. 2 (May 2002)
,
page 129-148.
Topik:
RETAIL
;
indonesia
;
market orientation
;
retailing
;
retail performance
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
II51.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Despite research into the links between market orientation and firm performance, research into the detail different measures of performance has been limited. This study develops different measures of performance in retail business and examines their relationship with market orientation. The result suggest that market orientation positively relate to non financial indicators. Also, indirect non financial indicator can be treated as dominant mediator for the relationship between market orientation and financial indicator. Further, the findings suggest that different types of performance measuremet affect the magnitude of market orientation and performance association.
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