Trying to Act : An Empirical Study of Investigating Higher Education Consumers  

Oleh:

Dharmmesta, Basu Swasta

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 4 no. 1 (Jan. 2002), page 45-66.
Topik: EDUCATION; learning; salient modal belief; theory of planned behaviour; theory of reasoned action; theory of trying

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This article describes an investigating of consumer behaviour, especially learning behaviour in a higher education institutions, bagozzi - warshaw model (1990), also called the theory of trying, was used as the main reference in the research. Salient modal beliefs have been developed. The model includes such variables as trying, intention to try, frequency, recency, attituted towards trying, subjective norms towards trying, attitudes towards success in trying, expectation of success, attitudes towards failure in trying, expectation of failure, and attitudes towards process of trying. Using a hierarchical regression method, this research supports the predictive power of the independent variables to trying as the dependent variable. One issue concerning with two identical variables i. e. frequency and recency in bagozzi - warshaw model and perceived behavioural control in the theory of planned behaviour (ajzen 1985) has been analyzed.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali