Public Attitude in Yogyakarta Towards Television Advertising  

Oleh:

Elina ; Sarwono, Slamet S. ; Priyogutomo, C. Jarot

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 1 no. 1 (May 1999), page 97-106.
Topik: CONSUMER BEHAVIOUR; commercial breaks; consumer behaviour; tv advertising; tv commercial

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. The results showed that public attitude towards television advertising are somewhat favorable. Apparently, male viewers tend to pay more attention to television advertisements than female. Additionally, compared to non students, students find TV advertisements more irritating.

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