A Mixture Model for Internet Search-Engine Visits  

Oleh:

Boatwright, Peter ; Telang, Rahul ; Mukhopadhyay, Tridas

Jenis: Article from Bulletin/Magazine
Dalam koleksi: JMR: Journal of Marketing Research vol. XLI (May 2004), page 206-214.
Topik: Finite mixture models; mixture model; internet search; engine visits
Fulltext: 30162327.pdf (1.26MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ5 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The authors extend the marketing literature on stochastic interpurchase - time models by allowing for purchase periodicities and unobserved heterogeneity in a proportional hazards mixture model. Their parsimonious framework builds on commonly used baseline hazard functions. They use the search - engine visits data to highlight the benefits of the proposed model.

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