Detail Analisis DEA dan Pengukuran Efisiensi Merek   Oleh:  Nugroho, Sahid Susilo Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. IV no. 9 (1995), page 43-52. Topik: EFISIENSI; merek; DEA; efisiensi Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel This article describes the application of data envelopment analysis, a later efficiency measurement technique, to measure brand efficiency of formula milk products. The research samples are 14 brands of infant formula milk product and 14 brands of follow - up formula milk products. They will be examined several times. The data used in the research is secondary data, taken from the survey conducted by YLKI and kompas daily newspapers from january 1995. The result of this analysis indicated that only few brands of any formula milk product were relatively efficient. The brand will be qualified relatively efficient if this brand can afford benefits better than other brand in their price range. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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