Detail Perilaku Konsumen Indonesia Tahun 2000   Oleh:  Dharmmesta, Basu Swasta Jenis: Article from Bulletin/Magazine Dalam koleksi: KELOLA Gadjah Mada University Business Review vol. III no. 6 (May 1994), page 83-93. Topik: CONSUMER BEHAVIOUR; consumer behaviour Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: KK11.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Indonesian consumer behaviour in the 21 st century predicted on the bases of environmental turbulence, especially, changing economic ocnditions and technology charged consumers who will demand satisfaction. Consumers will make the purchasing decisions based on choice of product, purchase time, price and the person selling the product. Product trends and shopping behaviour will be identified as consumers pay "more attention to quality and value", a shortened purchase time and awareness of price. Future consumer life -style's are also identified. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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