| The paper discusses the issues around ergonomics, entrepreneur learning, mentoring and the matching of mentors to client entrepreneur. In particular, the paper explores the importance of double loop learning, learning from experience or critical incidents and describes how the application of ergonomics, in its broadest sense, can be successful adopted. A phenomenological case study approach was employed, with the sample consisting of five small business owners. The findings emphasize the complexity of the application of ergonomics and demonstrate that entrepreneurs often face traumatic critical periods. It is suggested that experiential learning may be a key an effective small business approach to ergonomics. |