Comment on "The Historical Growth of Statistical Significance Testing in Psychology and Its Future Prospects  

Oleh:

Winer, Russell S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Educational and Psychological Measurement vol. 60 no. 5 (2000), page 693-696.
Topik: GROWTH; marketing; psychology; statistical data; testing; research
Fulltext: 693.pdf (55.37KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE30.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The journal of marketing research (JMR) is widely considered to be the premier empirically oriented journal in the field of marketing. Although the hubabrd and ryan (2000 [this issue]) (HR) article seems to focus on statistical significance testing (SST) in the context of controlled experiments, papers submitted to JMR use a number of other research methodologies for data collection including syrveys, secondary data, small -sample depth interviews, and field experiments. This is due to the fact that the disciplines underlying marketing include not only psyhcology but economics, sociology and history as well.

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