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Strategic Brand management : building, measuring, and managing brand equity (2003)
Bibliografi
Pengarang:
Keller, Kevin Lane
ISBN:
0-13-041150-7
Bahasa:
English
Penerbit:
Prentice Hall
Tahun terbit:
2003
Jenis:
Books - Textbook
Lokasi:
Perpustakaan Pusat (Semanggi)
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2003/01544/P
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2003/01721/P
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2003/02281/P
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