Maintenance and Decay of Past Behavior Influences : Anchoring Attitudes on Beliefs Following Inconsistent Actions  

Oleh:

McNatt, Penny S. ; Albarracin, Dolores

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 31 no. 6 (Jun. 2005), page 719-733.
Topik: ATTITUDE; past behaviour; behaviour outcomes; attitude toward the behaviour
Fulltext: 719.pdf (170.63KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Three studies investigated the influence of past behaviour on the stability of the attitudes it elicits. In Experiment 1, the effect of a bogus behavior feedback was long lasting when people engaged in biased scanning, presumably because this process elicits behaviour - consistent beliefs. In contrast, the effect of the feedback decayed when participants were forced to consider whether the behaviour might have undesirable outcomes. A second experiment using a different behavioural paradigm and a field study further supported the interpretation that individuals resolve conflict between a past behaviour and subsequent beliefs about it by aligning attitudes with beliefs instead of behaviour.

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