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ArtikelContributions of Music Video Exposure to Black Adolescents' Gender and Sexual Schemas  
Oleh: Walker, Eboni ; Hansbrough, Edwina ; Ward, L. Monique
Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Adolescent Research (http://jar.sagepub.com/) vol. 20 no. 2 (Mar. 2005), page 143-166.
Topik: sexual; gender roles; madia effects; african american; music videos; sexual attitudes
Fulltext: 143.pdf (163.33KB)
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ81.8
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelAlthough music videos feature prominently in the media diets of many adolescents, little is known of their impact on viewers' conceptions of femininity and masculinity. Accordingly, this study examines the impact of both regular an dexperimental music video exposure on adolescent viewers' conceptions about gender. Across two testing sessions, 152 african american high school students completed survey measures assessing their regular media usage and gender role attitudes, and later they were exposed to either four stereotypical music videos of four non stereotypical music videos and responded to additional measure examining their attitudes about gender. As expected, more frequent music video viewing ws associated with more traditional gender role attitudes and with asigning greater importance to specific stereotypical attributes. Similarly, students exposed to video laden with gender streotypes expressed more traditional views about gender and sexual relationships than did those who had viewed less stereotypical content.
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