A sociolinguistic view of the language of persuasion in Jordanian  

Oleh:

Al-Khatib, Mahmoud A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Language Culture and Curriculum (Full Text) vol. 7 no. 2 (1994), page 161-174.

Ketersediaan

Perpustakaan PKBB Nomor Panggil: 405/LCC/7 Non-tandon: tidak ada Tandon: 1

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Isi artikel

This paper investigates persuasion as a sociolinguistic phenomenon in Jordanian society. It focuses upon three main modes of persuasion: trustworthiness, argument, and emotional appeal. It also explores attitudes toward a number of factors that might facilitate persuasion success, and highlights the influence of religion, heritage and other socia-cultural factors on persuasiveness. The study maintains that devices such as the Quranic verses, the Traditions, wisdoms and proverbs, as well as trustworthiness, are crucial parameters in the formulation and change of one's attitude, beliefs and orientation.

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