The Relative Value of Growth  

Oleh:

Mass, Nathaniel J.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 83 no. 4 (Apr. 2005), page 102.
Topik: GROWTH; growth strategy; margin; profits; strategy formulation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.27 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Most executives would say that adding a point of growth and gaining a point of operating - profit margin contribute about equally to shareholder value. Margin improvements hit the bottom line immediately, whereas growth compounds value over time. But the reality is that the two are rarely equivalent. Growth often is far more valuable than managers think. This article presents a new strategic metric, called the relative value of growth (RVG), which gives managers a clear picture of how growth projects and margin improvement initiatives affect shareholder value. Using basic balance sheet and income sheet data, managers can determine their companies' RVG s, as well as those of their competitors. Calculating RVGs gives managers insights into which corporate strategies are working to deliver value and whether their companies are pulling the most powerful value - creation levers. The author examines a number of well - known companies and explains what their RVG numbers say about their strategies. He reviews the unspoken assumption that growth and profits are incompatible over the long term and shows that a fair number of companies are effective at delivering both. Finally, he explains how managers can use the RVG framework to help them define strategies that balance growth and profitability at both the corporate and business unit levels.

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