Has Strategy Changed ?  

Oleh:

Eisenhardt, Kathleen M.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Sloan: Management Review vol. 43 no. 2 (2002), page 88-91.
Topik: strategy; strategy; changed

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS27 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

What shapes strategy today and how has it changed ? While many executives were focused on the implications of the Internet, a more powerful force was at work, contends Stanford University professor Kathleen M. Eisenhardt : globalization. Globalization has quietly transformed the economic playing field. The traditional strategic paradigms (positioning, core competence and the like) are not dead, but they are less germane than they were. Schumpeter's Creative Destruction and similar economic views are coming into their own. The new economics is more entrepreneurial. It centers on disequilibrium, fleeting opportunities to capture competitive advantage, and the creation and destruction of wealth. Successful strategy in today's world is simple ; it uses a few clear guidelines and allows for flexibility. It is supported by organizational design ; it is not handed down from on high. And timing is everything.

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