In facing the global economic era, all business units in Indonesia should be able to compete with foreign competition, if one want to survive in business. In fact, competitiveness is one of the most important factors to protect our consumer in Indonesia. But, to make a business unit able to compete fairly in the next global economic era, one should have some good tools which are reliable to be use effectively.
The SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis is one of those reliable methods to be used if one should survive.
In this paper, the various SWOT Analysis methods are discussed, including the method of using the External Factor Evaluation Matrix, the Internal Factor Evaluation Matrix, the Boston Consulting Group Matrix, the General Electric Matrix, the General Electric Nine-Cell Planning Grid, the Grand Strategic Selection Matrix and the Quantitative Planning Matrix. |