This paper was exclusively made for inside use only, not to be published for any other use. The purpose is to make the students from faculty of economics, Catholic University of Atma Jaya, Jakarta, to understand more in using many different kinds of product portfolio analysis techniques.
Today, many students still do not really understand how to use the product portfolio analysis techniques. Some others already know how to use them but do not know which one is the best to use in certain kind of circumstances.
I, the writer, hope that after reading this paper the students of University of Atma Jaya will have a broader understanding of how to analyze and evaluate the product portfolio in the right way. |