Digital public relations - a battle to engage the customers  

Oleh:

Sarinastiti, Nia

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Public Relations Indonesia vol. 2 no. 3 (Nov. 2015), page 43-47.
Topik: communication; digital transformation; CMO; CCO; Public Relations
Fulltext: Jurnal PR Indonesia Vol2 No3 Nov 2015 - p43.pdf (490.47KB)

Isi artikel

The wide spread use of internet has caused major changes in how communication (and in this case Public Relations) evolve. By reflecting on Accenture’s study towards close to 600 chief marketing officer (CMOs) on digital transformation readiness, this paper discusses the implication of digital to Public Relations on the increasing need to engage the customers and how should Chief Communication Officers (Chief PRO; CCO) adjust to be able to keep up. Recommendations to have a digital era ready PR/communication organization would be to conduct an assessment, develop a capability blue print and a road map.

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