The Role of Innovation in Mediating Market Orientation to Company Performance  

Oleh:

Putri, Putu Intan Paradictha Pradnya ; Yasa, Ni Nyoman Kerti ; Rahyuda, I Ketut

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Dinamika Manajemen vol. 7 no. 02 (2016), page 105-116.
Topik: Market Orientation; Innovation; Company Performance
Fulltext: 8195-18156-3-PB_ros.pdf (299.82KB)

Isi artikel

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company.

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