Conceptualizing CSR communication within political CSR  

Oleh:

Seele, Peter ; Lock, Irina

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-4.
Topik: Corporate Social Responsibility (CSR ); Political CSR ; CSR communication; Rational communication; Communication tools
Fulltext: Conceptualizing CSR communication.pdf (236.66KB)

Isi artikel

This paper abstract aims to conceptualize CSR (Corporate Social Responsibility) communication within the theoretical approach of political CSR (Scherer and Palazzo, 2007) that is based on Habermasian (1984) ‘discourse ethics’ and claims for ‘rational communication’. The authors propose a political CSR inspired way out of the “credibility gap” (Dando and Swift, 2003) in CSR communication and present a typology of deliberative CSR communication tools. A short introduction on the topic of political CSR and corporations as political actors is followed by a Habermasian approach to communicating CSR credibly and the embedment of CSR communication within political CSR . Then, a typology of CSR communication tools is presented with examples; the abstract ends with limitations and suggestions for future research.

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