Detail CSR & Communicating CSR of Alcohol Industry across Cultures: To What Extent an Action can be called “Appropriateness”?   Oleh:  Sthapitanonda, Parichart ; Sinsuwarn, Natwipa ; Haft, James R. Jenis: Article from Proceeding Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-5. Fulltext: CSR & Communicating CSR of Alcohol.pdf (237.48KB) Isi artikel It is not easy to judge the appropriateness of a CSR project launched by the same multinational corporation in different countries. The alcohol industry, though, is in a difficult position as while its products are legal, it can be dangerous to health as well as cause social problems. This is just one of the activities that reflects the problems of CSR in a Thai context conducted by private corporations, particularly in this area “gray” business sector that is legal but dangerous. This study examines the CSR activities of the alcohol industry over a 10-year period, from 1999 (one year before the opening of the Thai market for the production and sale of alcoholic beverages) to 2008 (one year after the enactment of the Alcohol Consumption Control Act). Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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