Cultural Sensitivity in Transnational Corporate Social Reponsibility  

Oleh:

White, Candace

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-5.
Topik: Intercultural communication; Cultural adaptation; Transnational CSR
Fulltext: Cultural Sensitivity in Transnational Corporate Social Reponsibility.pdf (93.73KB)

Isi artikel

Keith Reinhard, CEO emeritus of Omicom International and founder of Business for Diplomatic Action generously provided the data for this study. The author would like to acknowledge Dr. Margaret Morrison for assistance with qualitative analysis of the data and for providing a peer check for credibility.

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