Detail Responsible Business and Legitimacy in Network Societies: Future Research Perspectives   Oleh:  Castello, Itziar ; Morsing, Mette ; Schultz, Friederike Jenis: Article from Proceeding Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-2 . Fulltext: Responsible Business and Legitimacy in.pdf (59.24KB) Isi artikel With the rise of new communication technologies and the mediatization of organizations, today’s’ societies are undergoing a fundamental transformation towards globally networked societies (Castells, 2000). This paper contributes to overcome biases of instrumental and political-normative views and shed new light on the communicative dynamics around CSR and legitimacy in network societies. As alternative to the instrumental and the political-normative view on CSR , the communicative view emphazises the polyphonic and aspirational character of CSR . We extend this communicative view with a specific media theoretical angle to shed more light on the specific conditions (actors interpretations, institutional conditions etc.) that co-determine and foster how new media change dynamics around CSR and hereby constitute or disrupt legitimacy - control and uncontrol, consensus and dissens, and consistency and inconsistency. Based on this conceptualization we draw conclusions on future research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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