Detail How social media frame an ethical issue   Oleh:  Vestergaard, Anne ; Etter, Michael Jenis: Article from Proceeding Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-3. Fulltext: How social media frame.pdf (71.85KB) Isi artikel How an ethical issue should be understood - what the problem is, who is responsible and what should be done - is always a matter of more or less explicit discursive negotiation and, oftentimes, struggle in a public discourse between different actors, such as corporations, NGO s, and mass media (e.g. Dahan and Gittens, 2010). Recently, it has been argued that technological developments subsumed under the term “web 2.0” have endowed members of civil society to actively participate in the public discourse (e.g. Antony and Thomas, 2010). By arguing that social media have transformed a part of the general public from a passive audience to a publicly participating actor, we investigate how an ethical issue is framed in social media in comparison to other actors, such as news media, NGO s and corporations. Furthermore, by arguing that the rise of social media has questioned the notion of all-powerful news media we look at the framing dynamics between social media and news media, and ask if social media follow the framing of news media or vice versa. In order to answer these research questions, the study investigates the framing of the Kit Kat palm oil crisis of Nestlé. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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