Communicating Creating Shared Value (CSV) in the English Premier League  

Oleh:

Castro, Marcelo P.

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-8.
Topik: CS V; Sport; Football; Price Unfairness
Fulltext: Communicating Creating Shared Value (CSV) in the English Premier League.pdf (116.91KB)

Isi artikel

The English Premier League and its clubs (from this point on the EP L&C), as other global enterprises, faces the challenges and opportunities of balancing local and global tensions. On the one hand, what Andrews and Ritzer define as “glocal”, or the integration of local and global forces, where the purely local has been overtaken by this new combination. In the EPL&C this is reflected by 62% of its players being foreign born (Wheeler, 2013), attracted by the league’s high wages. On the other hand, the EP L&C follow an aggressive global growth strategy, so-termed “grobal”, in which financial and intellectual power “overwhelm the local rather than neatly integrating the two” (Andrews and Ritzer, 2007, p. 137). This “grobal” strategy is fueled by the transnational network society where information technologies (in the case of the EP L&C television and the internet in particular) “enhance and accelerate the production of knowledge and information, in a self-expanding, virtuous circle” (Castells, 2000, p. 10) in which boundaries of space and time that define cultures are replaced with what Castells defines as “real virtuality”. This real virtuality provides “the symbols and icons from which we think and thus exist” (p. 13). Social actors like the EP L&C advance their agendas by taking advantage of “spaces of flows”, defined as “the technological and organizational possibility of organizing the simultaneity of social practices without geographical contiguity” (p. 14). In other words, the EPL&C has developed an entertainment product that ef fectively and simultaneously engages fans all over the world.

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