CSR COMMUNICATION AND STAKEHOLDERS  

Oleh:

Dyaram, Lata ; Rajagopal, Vardhini

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International CSR Communication Conference Aarhus, 18-20 September 2013), page 1-5.
Topik: Stakeholder Salience; Stakeholder Integration; Top Management Support; CSR Offerings
Fulltext: CSR COMMUNICATION AND STAKEHOLDERS.pdf (88.36KB)

Isi artikel

Purpose The main purpose of this paper is to project a holistic stakeholder management model using the stakeholder oriented approach to CSR . Design/Methodology/Approach The paper draws from literature relevant factors which could probably lead to better CSR offerings towards stakeholders. Findings The significant relationship of salience leading to CSR has been established in literature. Salience reveals important stakeholder clusters which receive different levels of attention and focus from the organisation; categorising stakeholders based on their relative importance. However the antecedents of salience have not received much focus. The forerunners of salience have been identified and illustrated in this paper. A conceptual model is projected here based on in-depth review of literature. Research implications The model portrayed could be used as a direction for further research pursuits. Originality and value The paper attempts to bring out the subtle difference between stakeholder management and management of stakeholders.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali