Evaluasi Strategi dan Implementasi 360º Communications di Indonesia  

Oleh:

Kartikawangi, Dorien ; Sarinastiti, Nia ; Putro, Benedictus Avianto Nugroho

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 2 no. 1 (May 2013), page 18-31.
Topik: 360 Degree Communications; Computer Mediated Communications; Integrated Communications
Fulltext: EVALUASI STRATEGI DAN.pdf (659.41KB)

Isi artikel

The development of Information Communication Technology (ICT) has given the opportunity to be able to use 360º Communications in corporate communication and marketing communication activities. Nevertheless there is still a debate on the effectiveness and efficiency of this model during the implementation on the field. The objective of the study is not merely conducting a general evaluation on the 360º Communications implementation done by companies in Indonesia, but also focusing on the use of social media trinity that are developing, which are blogging, microblog and social network. This research is done through a qualitative approach using Focus Group Discussion dan interviews with industrial players, as well as through participative observation. Research results reveal that sources implement 360º Communications differently, either on defining the strategy up until evaluation, whether partially or overall. This depends on the type of business/industry it does and the communication objective it chooses.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali