The Prism Look at the Rhetoric of Apologia: Lessons from the Apologetic Speeches of Tiger Woods and Chris Brown  

Oleh:

Murti, Desideria C. W.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 2 no. 1 (May 2013), page 1-17.
Topik: apology speech; celebrity crisis; image restoration strategy; rhetoric of apologia
Fulltext: The Prism Look.pdf (584.79KB)

Isi artikel

This article is a rhetorical criticism of two apologetic speeches from two celebrities. Chris Brown and Tiger Woods articulated their apology to public through visual media during crisis situation. To restore their image, avoid lawsuits, and stabilize trust to their apologetic stakeholders, their speeches were codified under visual composition, structure of speeches, offense identification, and the moment of silence. I used Black’s prism analysis to criticize the complexity of apologetic address of celebrity. Result, rhetoric of apologia exercised a negotiation process of identity and it indicated the authenticity of the speakers, avoidance of interruption, prevention of ambivalence, engraving the audience emotion, and sustaining their personal objectives. The article concluded by answering what kind of various constellation tactics in saying “sorry.”

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali