Analyzing mataharimall.com website quality with importance-performance analysis method  

Oleh:

Pradana, Mahir ; Al-Fikriyah, Nadhifah

Jenis: Article from Proceeding
Dalam koleksi: Proceeding IConEnt 2016 (International Conference on Entrepreneurship) : How Innovation could Improve the Performance and Productivity in Entrepreneurship?, page 1-8.
Topik: e-commerce; online business; website quality; IPA
Fulltext: zp-Mahir Pradana, Nadhifah Al-Fikriyah.pdf (327.12KB)

Isi artikel

The presence of the internet today opens a wider business opportunity and enables many companies trying business over the internet in the field of trade. One of the services provided by the Internet is the website. The website is one of the media used by companies to market their products to buyers directly and without limit. The usefulness of a separate website to be excellent for the company. One company that followed this trend is Matahari Department Store with the launch of their online business in the form of a website called mataharimall.com. This study aimed to describe the level of quality mataharimall.com website based on user ratings of the actual quality and perceived quality the ideal. This research uses descriptive-quantitative method with WebQual dimensional approach consisting of usability, information quality, and service interaction. Data were analyzed using method IPA (Importance Performance analysis) to see the level of performance (performance) and the level of importance (importance).

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