Strategy of increasing the export potential in industrial chips tempe sanan in Malang  

Oleh:

Sudarti ; Yuli, Sri Budi Cantika

Jenis: Article from Proceeding
Dalam koleksi: Proceeding IConEnt 2016 (International Conference on Entrepreneurship) : How Innovation could Improve the Performance and Productivity in Entrepreneurship?, page 1-12.
Topik: potential exports; chips tempe; small industry; entrepreneurship; malang city
Fulltext: Sudarti, Sri Budi Cantika Yuli.pdf (392.88KB)

Isi artikel

The purposes of this study are to: 1) Describes the profile industry chips tempe Sanan in Malang, 2) Analyzes industrial chips tempe Sanan potential to export, 3) strategy of increased potential to export in industrial chips tempe Sanan in Malang. This research uses the approach of OVOP (One Village One Product). The result of this research shows that the industry has the potential to chips tempe Sanan is good enough for export activities, due to the efforts of the four chips tempe like Rejeki and Sakina tempe still many weaknesses and hard to be developed and not attempting to export, whereas product quality meets the standard export. Chips tempe Rahayu shows there are still many weaknesses and difficult development, Rahayu is a manufacturer of the chips to market their products tried towards exports, but still not exports. For chips tempe Mayla Jaya indicate that still need basic guidance, in order to increase with various improvements. Mayla Jaya is a manufacturer of chips tempe already exports, but not directly (through agents) Strategy to increase export potential conducted in which the owner must innovate on the product by using the business experience which has been owned so the products offered is really able to provide security for satisfaction to the consumer, developing marketing areas and provide a guarantee that the product is received by the market.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali